Lindsay :)

About

Lindsay Plesent is redefining tour marketing as the live industry moves beyond one-size-fits-all strategies. At Ground Control Touring, she has led campaigns for over 150 artists across more than 4,000 shows since 2022, supporting acts like Men I Trust, Gregory Alan Isakov, Bright Eyes, Joyce Manor, and Pattie Gonia through pivotal growth moments, from breakout tours and career-defining campaigns to multi-night sellouts at Radio City Music Hall.

Her approach blends high-performance digital strategy with hyper-local, experience-driven activations, rooted in a deep understanding of fan behavior across both online and real-world spaces. She plays a key role in shaping the company’s broader marketing and cultural impact, including leading four years of its Abortion Access Benefit Series, which spanned 20 shows across eight cities and positioned the agency as a values-driven leader in the live space.

Lindsay built Ground Control Touring’s Tour Marketing Department from the ground up and now mentors promoters worldwide, helping the industry adapt to a rapidly shifting landscape while consistently delivering results for artists at every stage.